Navigating
Our New
Corporate
Design…
aims to convince. Not only our customers and partners, but above all you, our employees! An 8-month process of strategy meetings, design coordination and many creative considerations lies behind us. You are getting a first glimpse at the result right now. A new corporate design also includes a new online presence. We are therefore proud to announce the launch of our new website on May 31, 2020. We are convinced that with our new look and feel we will be able to communicate your competence and your extraordinary commitment in an appropriate and appealing way.
– Walter Päffgen & Simon Plum
The Process
A corporate design is a company’s fingerprint. It brings the identity of DLR GfR from the inside to the outside. The individual components of the corporate identity were considered in the brand workshop. They define the basics of a brand and create the basis for all forms of communication. A corporate design is aligned to all elements of this basis – it creates a strong and uniform impression in all media channels.
„Wir brennen für Herausforderungen
in der europäischen Raumfahrt.“
Precision.
Navigation.
Worldwide.
Our headlines consist of simple three-word structures, which use big keywords to express our attitude – clear, direct and precise. The solution-oriented and precise way of working at DLR GfR should be reflected in the entire corporate design – also in headlines.
The aim of the new visual identity is to consolidate DLR GfR’s position in the market as a trustworthy partner with a highly professional impact. All components of the corporate design support this overall effect.
The Logo
“Less, but better.” is a famous quote by German designer Dieter Rams. A clear and precise brand does not need frills, but brings itself and its performance precisely to the point: the elementary components of earth, navigation and satellites form a strong figurative mark with high memorability.
The Colors
The colors of DLR GfR are derived from the brand’s core values and use the elements of space travel and modern technologies, as well as of community internally and externally.
The Design
The corporate design combines all components of a brand – logo, colors, font, style elements – and thereby creates the unmistakable fingerprint of a brand.
