aims to convince. Not only our customers and partners, but above all you, our employees! An 8-month process of strategy meetings, design coordination and many creative considerations lies behind us. You are getting a first glimpse at the result right now. A new corporate design also includes a new online presence. We are therefore proud to announce the launch of our new website on May 31, 2020. We are convinced that with our new look and feel we will be able to communicate your competence and your extraordinary commitment in an appropriate and appealing way.
– Walter Päffgen & Simon Plum
Our headlines consist of simple three-word structures, which use big keywords to express our attitude – clear, direct and precise. The solution-oriented and precise way of working at DLR GfR should be reflected in the entire corporate design – also in headlines.
The aim of the new visual identity is to consolidate DLR GfR’s position in the market as a trustworthy partner with a highly professional impact. All components of the corporate design support this overall effect.
“Less, but better.” is a famous quote by German designer Dieter Rams. A clear and precise brand does not need frills, but brings itself and its performance precisely to the point: the elementary components of earth, navigation and satellites form a strong figurative mark with high memorability.